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This book, one of the most thorough texts on business analytics, is created especially for management students. It offers a comprehensive approach to business analytics that combines qualitative reasoning with quantitative tools to pinpoint important business issues. It turns analytics into decisions that boost company performance. In addition to rehashing the sections on R and R codes, the Special Indian Edition also includes cases, examples, and data that are relevant to India.Salient Features:1.Holistic Approach to Data Analytics2.Integrated Introductory Cases3.Integration of Microsoft Excel, Analytic Solver, and R4.Writing with Big Data5.Emphasis on Data Mining6.Inclusion of New Cases and Examples from the Indian Context